The rise in social media marketing companies is largely due to the fact that more and more people are joining social media networks every day. From Beijing to Boston, social media users are becoming more and more engaged in connecting with friends, family, and people with similar interests in order to, quite simply, discuss things that they want to discuss. Somewhat of an open forum for conversations from life to liberty and everything in between, social media websites are creating a worldwide group of people that are connecting with one another for a number of different reasons. The latest trend in the business industry is to capitalize on the amount of people exposed to social media marketing content every day and try to create more traffic to their online environments through social media links for websites.

For the business owners wondering what is social media marketing, the concept is fairly straight forward. Creating a business profile on a social network, such as Facebook, is the first step to creating a buzz or following throughout the website community. The next step of social media marketing would be to create advertisements, offer special promotions, and promote products through updates, sharing links, and so on. It is even reported that one out of every five Facebook users has bought a product because they saw an advertisement or because they saw that a friend bought a similar product. This type of social media marketing is very popular nowadays and is the main reason a lot of online retailers offer discounts to users who ‘share’ the product or the deal with their social media network peers by using social media website buttons. Taking the time to explore the options available to a business with social media marketing companies will help any business, big or small, boost their bottom line.